Solutions for Identity Audiences Marketing Analytics

With the highest quality and most scalable identity & intent data, persistent.id has built a suite of solutions to help marketers, advertisers, agencies and brands throughout the campaign lifecycle.

Identity Resolution

Real-Time Audience Insights

Take the guesswork out of how to reach your audience. Translate observations into actionable targeting strategies through an in-depth analysis of your target audience and how they behave in the real world.
Identity Reactivation

Monitor anonymous activity across our publisher network to identify when your inactive subscribers are online and in-market for your products and services.

Permission Recognition

Since the inception, Persistent.ID has been building a permissioned graph within our broader data set, where the identity linkage includes the permission chain associated with the consumer identity. We enrich our graph through our consumer privacy center, which obtain permission and preferences through consumer self-enroll entry points.

Cross Device Attribution

Engagement and attribution tracking allows brands to recognize the impact of how marketing efforts on one device could lead to conversions on another device.

Audiences

Build Targeted Audiences

Build customizable, highly-targeted audiences based on historical patterns or real-time behaviors. Deliver more relevant advertising by targeting new customers, engaging existing customers, influencing competitor’s consumers, and more.
Identity & Intent Based Audiences
The way people behave on properties can be the most powerful signal for understanding who they are and what they want. persistent.id analyzes user identity and intent data so you can target users based on their real-time behavior.
Email Intelligence

Transforms anonymous site visitors into recognized visitors who can be retargeted with personalized emails based on their on site browsing behavior.

Identity Reactivation

Monitor anonymous activity across our publisher network to identify when your inactive subscribers are online and in-market for your products and services.

Email Insights

Real Emails in Real-Time

Our email intelligence solution transforms marketers’ anonymous site visitors into recognized visitors who can be retargeted with personalized emails based on their on site browsing behavior.
Abandoned Cart Retargeting

Increase conversions by using our email intelligence to power outbound abandoned cart marketing efforts. 

Permission Recognition

Permission recognition allows advertisers to capture the permission associated with resolved identities creating a long-term data asset.

Send When Open

PID can send you signals every time one of your users opens an email, increasing open rates and ROAS.

Multichannel Linkages

PID can provide the linkage between your customers email address, their HEM, MAID, and cookie–providing engagement across every touchpoint.

Analytics

Make Data-Driven Decisions

Enable smarter, data-driven decision making and gain deeper customer insights by using identity and intent data to analyze consumer behaviors, track online exploration, build profiles for specific interest areas, and more.
Understand Customer Behavior
Get to know customers on a realtime level. Track and analyze customer online exploration to make business decisions based on their real-time patterns and behaviors.
Market Analysis
Understand the makeup of online exploration locations by evaluating the surrounding areas of interest. Determine attributes like average time of activity, areas of interest, abnormalities, and more.
Data Cleansing

Normalize your existing data, remove duplicates, populate missing attributes, and map to persistent.id records with the same technology we use on our own data. Work with tools that are built for online data and significantly outperform unspecialized data cleaning software.