Resolve IDs across channels. Activate audiences with precision.
Built for scale, speed, and a privacy-first digital landscape.
Unified Identity
Connects actions across devices and channels into one profile.
Real-Time & Compliant
Updates continuously with new signals while staying privacy-safe.
Massive Scale
275M+ identities and billions of signals power precise targeting.
Verified Purchase Behavior
Persistent PurchaseIQ™ provides real, individual-level buying data — not modeled intent — giving marketers access to true purchase behavior.
Powerful RFM Insights
Track Recency, Frequency, and Monetary (RFM) data like SKU-level transactions, spend, and frequency to understand buyer value and timing.
Precision Targeting
Use deterministic data to build high-performing audiences, improve ad performance, and increase ROI through smarter targeting.
Deep Demographic Layers
Enhance segmentation with buyer attributes like age, income, gender, net worth, and household presence for personalized messaging.
Cross-Channel Activation
Reach real buyers across channels with confidence, using insights that translate into omnichannel strategies and measurable lift.
Scale & Real-Time Coverage
Powered by millions of verified purchases and annual spend, and data from thousands of brands — all sourced from live, real-world commerce.
Website visitor hits 'Accept'
By clicking ‘Accept’, visitors give your clients explicit consent to being marketed to, ensuring they stay 100% compliant.
View, sort and export all of your visitors data sets, allowing you to only market to customers that meet your ideal customer profile.
Re-market to your high intent visitors with personalised emails, ad campaigns and more with increased accuracy.
Full Circle Insights
Demographics
Home Profiles
Financial Status
Lifestyle Interests
Donor History
Live Events
Demo Graph Pack
Date of Birth
Gender
Education
Financial Status
Home Profiles
B2B and Employment
Organization
Title
LinkedIn and Twitter URLs
Employment History
Live Event Pack
College Graduates
Empty Nesters
New Parents
Young Drivers
AutoAffinity Pack
Vehicle Make/Model
In-Market
Ride Share Users
Auto Insurance Policy Owners
Public Transportation Users
Persistent.id
Mission Statement
About Us

Peter Damato
President & Founder

Pin Nguyen
Senior DevOps / Software Engineer

Odo Von Wulffen
Strategic Account Executive

Anna Feely
EVP, Data and Compliance

Tobias Brusegard
EVP of Tech Operations

Teresa McDaniel
Director of Partner Success

Dalton MacKinnon
Product and Privacy

Tommy Rose
Senior Integrations Manager

Michael Damato
Business Development

Craig Millman
Strategic Advisor

Thomas M Fanelli
Email Marketing and WordPress Community Development

Johanna Von Wulffen
Strategic Alliance Officer

Zane Witherspoon
Senior Privacy Officer

Matt Stafford
Consent to Conversion Specialist

Karisty Welsh
Payment Partners Advisor

Andy Mentges
Corporate Development

Suresh Sharma
Automotive / Vertical Markets

Camille Anderson
Real Estate Advisor