The
The
Identity
Identity
Graph
Graph
Powering
Powering
Ecommerce
Ecommerce
Growth
Growth
Resolve IDs across channels. Activate audiences with precision.
Built for scale, speed, and a privacy-first digital landscape.
275M+ US Consumers
4B+ Emails
5B+ Web and Intent Signals
Data Enrichment
Data Enrichment
Turning basic customer records into actionable insights. By adding attributes like demographics and shopping behavior, brands improve segmentation, targeting, and campaign performance.
Turning basic customer records into actionable insights. By adding attributes like demographics and shopping behavior, brands improve segmentation, targeting, and campaign performance.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
US Consumers
US Consumers
US Consumers
Emails
Emails
Emails
Events and Transactions
Events and Transactions
Events and Transactions
Web and Intent Signals
Web and Intent Signals
Web and Intent Signals
Demographic Layering
Demographic Layering
Demographic Layering
Append attributes like age, gender, income, and more to enrich customer profiles.
Append attributes like age, gender, income, and more to enrich customer profiles.
Append attributes like age, gender, income, and more to enrich customer profiles.
Behavior Signals
Behavior Signals
Behavior Signals
Track shopping habits like frequency, spend, and product interests over time.
Track shopping habits like frequency, spend, and product interests over time.
Track shopping habits like frequency, spend, and product interests over time.
ID-Resolution
ID-Resolution
ID-Resolution
Unify user activity across devices, browsers, and platforms into one profile.
Unify user activity across devices, browsers, and platforms into one profile.
Unify user activity across devices, browsers, and platforms into one profile.
Transactional Intel
Transactional Intel
Transactional Intel
Add real purchase data like cart value, transaction count, and brand loyalty.
Add real purchase data like cart value, transaction count, and brand loyalty.
Add real purchase data like cart value, transaction count, and brand loyalty.
Persistent Data and Email Hygiene
Persistent Data and Email Hygiene
Persistent Data and Email Hygiene
Unified Data Hygiene
Unified Data Hygiene
Combines offline standards like DPV, CASS, and NCOA with real-time email validation to clean and verify contact records.
Combines offline standards like DPV, CASS, and NCOA with real-time email validation to clean and verify contact records.
Accurate, Actionable Profiles
Accurate, Actionable Profiles
Aligns physical and digital identities to remove duplicates, improve deliverability, and power better targeting across channels.
Aligns physical and digital identities to remove duplicates, improve deliverability, and power better targeting across channels.
Persistent ID Graph™
Persistent ID Graph™
Persistent ID Graph™
The Persistent ID Graph™ is a dynamic, privacy-safe identity resolution framework that connects user behaviors across devices, platforms, and ecommerce ecosystems. It enables brands to unify fragmented data into a single, persistent identifier—linking online and offline interactions, website visits, email engagement, and purchase history. Unlike static ID solutions, the Persistent ID Graph™ continuously updates with new signals, ensuring accuracy and relevance over time.
The Persistent ID Graph™ is a dynamic, privacy-safe identity resolution framework that connects user behaviors across devices, platforms, and ecommerce ecosystems. It enables brands to unify fragmented data into a single, persistent identifier—linking online and offline interactions, website visits, email engagement, and purchase history. Unlike static ID solutions, the Persistent ID Graph™ continuously updates with new signals, ensuring accuracy and relevance over time.
Unified Identity
Connects actions across devices and channels into one profile.
Real-Time & Compliant
Updates continuously with new signals while staying privacy-safe.
Massive Scale
275M+ identities and billions of signals power precise targeting.
Persistent Shopper™
Persistent Shopper™
Persistent Shopper™
Pet Product Buyers
Health & Wellness Consumers
Tech & Gadget Enthusiasts
Luxury Buyers
Subscription Box Shoppers
Deal Seekers
Cart Abandoners
High-Intent Shoppers
Recent Purchasers
Persistent Shopper™ Audiences use verified ecommerce signals to identify high-intent buyers, cart abandoners, and repeat shoppers. Built on real transactional behavior, these segments help you target consumers actively browsing or buying across verticals. Easily activate in your DSP, CRM, or CDP for ads, emails, or omnichannel campaigns.
Persistent Shopper™ Audiences use verified ecommerce signals to identify high-intent buyers, cart abandoners, and repeat shoppers. Built on real transactional behavior, these segments help you target consumers actively browsing or buying across verticals. Easily activate in your DSP, CRM, or CDP for ads, emails, or omnichannel campaigns.
Data Activation
Data Activation
Persistent ID transforms fragmented data into enriched customer profiles, enabling precise audience segmentation and real-time targeting across platforms like Meta, Google, and CTV. With deterministic identity resolution, marketers can activate high-intent audiences, bridge online and offline data, and run privacy-compliant, performance-driven campaigns at scale.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Enrich Profiles
Enrich Profiles
Enrich Profiles
Turn enriched consumer profiles into ready-to-use audience segments based on real behavioral + transactional data
Turn enriched consumer profiles into ready-to-use audience segments based on real behavioral + transactional data
Turn enriched consumer profiles into ready-to-use audience segments based on real behavioral + transactional data
Behavior Signals
Behavior Signals
Behavior Signals
Push segments directly to major platforms: Meta · Google · CTV · Programmatic · More
Push segments directly to major platforms: Meta · Google · CTV · Programmatic · More
Push segments directly to major platforms: Meta · Google · CTV · Programmatic · More
Activate with Precision
Activate with Precision
Activate with Precision
Leverage deterministic data for highly accurate targeting better than probabilistic models
Leverage deterministic data for highly accurate targeting better than probabilistic models
Leverage deterministic data for highly accurate targeting better than probabilistic models
Bridge Online & Offline
Bridge Online & Offline
Bridge Online & Offline
Combine digital and real-world data for unified campaign execution
Combine digital and real-world data for unified campaign execution
Combine digital and real-world data for unified campaign execution
Persistent PurchaseIQ™
Persistent PurchaseIQ™
Persistent PurchaseIQ™
Verified Purchase Behavior
Persistent PurchaseIQ™ provides real, individual-level buying data — not modeled intent — giving marketers access to true purchase behavior.
Powerful RFM Insights
Track Recency, Frequency, and Monetary (RFM) data like SKU-level transactions, spend, and frequency to understand buyer value and timing.
Precision Targeting
Use deterministic data to build high-performing audiences, improve ad performance, and increase ROI through smarter targeting.
Deep Demographic Layers
Enhance segmentation with buyer attributes like age, income, gender, net worth, and household presence for personalized messaging.
Cross-Channel Activation
Reach real buyers across channels with confidence, using insights that translate into omnichannel strategies and measurable lift.
Scale & Real-Time Coverage
Powered by millions of verified purchases and annual spend, and data from thousands of brands — all sourced from live, real-world commerce.
IntentWave identifies anonymous website visitors so you can retarget high-intent traffic, recover lost leads, and boost ROAS without increasing ad spend.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Website visitor hits 'Accept'
By clicking ‘Accept’, visitors give your clients explicit consent to being marketed to, ensuring they stay 100% compliant.
Collect consented visitor data
Collect consented visitor data
Collect consented visitor data
View, sort and export all of your visitors data sets, allowing you to only market to customers that meet your ideal customer profile.
Start marketing to your visitors
Start marketing to your visitors
Start marketing to your visitors
Re-market to your high intent visitors with personalised emails, ad campaigns and more with increased accuracy.
ConsentWave helps businesses stay compliant by capturing clear, auditable consent from website visitors—ensuring all data collected meets privacy laws like CCPA and GDPR without disrupting conversions.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Clear, customizable popups ask users for permission to collect data.
Clear, customizable popups ask users for permission to collect data.
Clear, customizable popups ask users for permission to collect data.
Consent is recorded and stored securely in real-time.
Consent is recorded and stored securely in real-time.
Consent is recorded and stored securely in real-time.
You can track, audit, and manage consent preferences at any time.
You can track, audit, and manage consent preferences at any time.
You can track, audit, and manage consent preferences at any time.
Persistent.id
Company Overview
Company Overview
Company Overview
Persistent ID is a leading data technology company focused on powering privacy-first marketing solutions through consented, commerce-based intelligence. At the core of our offering is the Persistent ID Graph - an advanced, dynamic identity framework that connects web signals, ecommerce transactions, and behavioral data to real people across devices and platforms. We specialize in enriching 1st party data, resolving identity across fragmented ecosystems, and providing ready-to-activate audiences built on real shopping behavior. Our suite of solutions includes data enrichment, email and offline hygiene, digital targeting, and scalable identity resolution—all designed to help brands and platforms engage with precision while maintaining the highest standards in data privacy and compliance. With Persistent ID, organizations gain access to ethically sourced data and actionable intelligence that unlocks better marketing, smarter analytics, and sustainable customer growth.
Persistent ID is a leading data technology company focused on powering privacy-first marketing solutions through consented, commerce-based intelligence. At the core of our offering is the Persistent ID Graph - an advanced, dynamic identity framework that connects web signals, ecommerce transactions, and behavioral data to real people across devices and platforms. We specialize in enriching 1st party data, resolving identity across fragmented ecosystems, and providing ready-to-activate audiences built on real shopping behavior. Our suite of solutions includes data enrichment, email and offline hygiene, digital targeting, and scalable identity resolution—all designed to help brands and platforms engage with precision while maintaining the highest standards in data privacy and compliance. With Persistent ID, organizations gain access to ethically sourced data and actionable intelligence that unlocks better marketing, smarter analytics, and sustainable customer growth.
Mission Statement
To deliver world-class data solutions that empower marketers and brands with precision, performance, and privacy, driven by ethically sourced, fully consented data. We are committed to setting the standard for responsible data practices while unlocking powerful insights and activation at scale.
To deliver world-class data solutions that empower marketers and brands with precision, performance, and privacy, driven by ethically sourced, fully consented data. We are committed to setting the standard for responsible data practices while unlocking powerful insights and activation at scale.
About Us
At Persistent ID, we believe the future of data is built on trust, transparency, and technology. Our platform delivers world-class data solutions powered by user consent, enabling marketers, agencies, and platforms to access rich, high-quality insights without compromising privacy. From ecommerce transactional signals to identity resolution and data hygiene, we help organizations activate smarter, more responsible marketing across channels. Our mission is to set the standard for ethical data use while driving measurable results at scale.
At Persistent ID, we believe the future of data is built on trust, transparency, and technology. Our platform delivers world-class data solutions powered by user consent, enabling marketers, agencies, and platforms to access rich, high-quality insights without compromising privacy. From ecommerce transactional signals to identity resolution and data hygiene, we help organizations activate smarter, more responsible marketing across channels. Our mission is to set the standard for ethical data use while driving measurable results at scale.
Our Team
Peter Damato
President
Dalton MacKinnon
Product and Privacy
Michael Damato
Business Development
Tommy Rose
Senior Integrations Manager
Tommy Rose
UI/UX & Integrations
Anna Feely
EVP, Data Compliance
Pin Nguyen
Senior DevOps / Software Engineer
Jason McElchar
Sales Operations Manager
Tobias Brusegard
EVP of Tech Operations
Teresa McDaniel
Director of Partner Success
Camille Anderson
SVP, Partnerships
Adam Ward
Sales
Cheraldee Evangelista
Client Success Manager
Peter Damato
President
Dalton MacKinnon
Product and Privacy
Michael Damato
Business Development
Tommy Rose
Senior Integrations Manager
Anna Feely
EVP, Data Compliance
Jason McElchar
Sales Operations Manager
Tobias Brusegard
EVP of Tech Operations
Teresa McDaniel
Director of Partner Success
Camille Anderson
SVP, Partnerships
Adam Ward
Sales
Cheraldee Evangelista
Client Success Manager
Peter Damato
President
Our Advisory Team
Zane Witherspoon
Senior Privacy Officer
Matt Stafford
Consent to Conversion Specialist
Karisty Welsh
Payment Partners Advisor
Johanna Von Wulffen
Strategic Alliance Officer