Persistent

Business Intelligence Scaling
Ecommerce Growth

A consented identity graph of 289M+ US shoppers, with five years of purchases and intent behind it, built to find, keep and grow your customers.

Delivered to the channels and tools you already use

  • Meta
  • Google
  • TikTok
  • The Trade Desk
  • Roku
  • Klaviyo
  • HubSpot
  • Salesforce
  • Mailchimp
  • Amazon
  • Reddit

Persistent ID Graph

Every data point, assembled
into a complete buyer profile.

Purchases, shopping activity, page views and searches resolve to the same Persistent ID through hashed email and phone, so every person in an audience comes with a full profile: what they browsed, what they bought, and how to reach them.

Data products

Six data products,
one identity key

Each product is observed behavior resolved to a real person, not modeled interest, with five years of history behind it.

Persistent ID Graph One Persistent Unique ID per consumer, carried across every file so records assemble into a single history. 289M+US consumers Shopper IQ, CPG Receipt-level purchases of everyday goods: which brands a household actually buys, how often, and how much it spends. 300Mtransactions a month Shopper IQ, Non-CPG Order-level ecommerce purchases with subtotal, discount, tax, shipping and total kept apart, so true order economics show. 65Morders a month Persistent Shoppers Purchases observed by domain and category across 22 categories, with how recently and how often each person buys. 35Mtransactions a month Intent Signals The pages a person visited, the referring domain and the channel that sent them, in the days before they bought. 5 yrsof history, refreshed daily Persistent POI Store visits and transactions by location, by day, for any retailer. Counts are for the place, not the person. Dailycounts for any retailer

For brands and platforms

How brands turn the
data into revenue

Three ways the graph makes money: audiences that acquire new customers, a customer file that performs better, and data that powers products of your own.

Shopper audiences and lookalikesFind shoppers already buying in your categoryCategory buyers, competitor shoppers and people searching right now, delivered to Meta, Google, TikTok, CTV and programmatic. One beauty brand saw 2.88x ROAS.
Enrichment and hygieneEvery file we deliver is cleaned and enrichedDemographics, household income and purchase history appended to each record you hold, with postal and email validation so more of what you send lands.
Partners and licensingLicense the data or the graph itselfPlatforms, agencies and research teams take the files or the graph by daily feed or API, inside the systems they already run, to power their own products and measurement.

Products

How our product suite
fuels the graph

Three products, one identity layer underneath them: recognize the traffic you already have, capture permission properly, and bring payments into the picture.

Contact

Talk to our data team.

Tell us about your brand and what you sell. We come back with the match rate on your customer file, the audiences we would build and what they cost.

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