About Persistent
We believe the future of data is built on trust, transparency and technology: consented, commerce-based intelligence that helps brands and platforms grow without compromising privacy.
Who we are
Persistent is a data technology company focused on powering privacy-first marketing through consented, commerce-based intelligence. At the core of what we offer is the Persistent ID Graph, an identity framework that connects web signals, ecommerce transactions and behavioral data to real people across devices and platforms.
We specialize in enriching first-party data, resolving identity across fragmented ecosystems and providing ready-to-activate audiences built on real shopping behavior, so brands and platforms can engage with precision while keeping privacy at the center.
Mission
To deliver world-class data solutions that empower marketers and brands with precision, performance and privacy, driven by ethically sourced, fully consented data.
We are committed to setting the standard for responsible data practices while unlocking powerful insights and activation at scale.
Team
Peter DamatoPresident
Teresa McDanielEVP, Strategic Alliances and Head of Compliance
Anna FeelyEVP, Business Intelligence
Dalton MacKinnonVP, Product Design
Tommy RoseSenior Integrations Manager
Zane WitherspoonSenior Privacy Officer
Matt StaffordConsent to Conversion Specialist
Karisty WelshPayment Partners Advisor
Johanna Von WulffenStrategic Alliance Officer
DJ SwanepoelDeveloperContact
Tell us about your brand and what you sell. We come back with the match rate on your customer file, the audiences we would build and what they cost.