The Persistent Resource Hub

The Persistent Resource Hub

Power Equifax’s lead gen business with real-time, high-intent audiences - Increase lead quality and conversion rates using shopper signals and engagement data

275M+ US Consumers

4B+ Emails

5B+ Web and Intent Signals

Persistent Data

Privacy-first identity resolution platform that helps ecommerce brands unify customer data across devices and channels to power smarter, more precise marketing.

IntentWave

Identify anonymous website visitors so you can retarget high-intent traffic, recover lost leads, and boost ROAS without increasing ad spend.

ConsentWave

Helps businesses stay compliant by capturing clear, auditable consent from website visitors—ensuring all data collected meets privacy laws like CCPA and GDPR without disrupting conversions.

More Details