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Powering Experian’s Digital Marketing & Audience Activation

Experian’s digital marketing organizations rely on high-quality identity, audience, and behavioral data to improve customer acquisition, media performance, and cross-channel activation. Persistent.id complements Experian’s existing identity assets with privacy-first, deterministic commerce and behavioral intelligence.

Overview

Audience Intelligence

Persistent.id integrates directly into Experian’s digital ecosystem to enhance audience quality, campaign performance, and customer insights, combining deterministic identity resolution with verified commerce and behavioral signals to make first-party data work harder across every channel.

Digital Marketing

Six ways to activate the signal.

From acquisition and audience building to omnichannel activation and consent-based website intelligence, deterministic identity and commerce data across the full marketing stack.

Enhance Customer Acquisition

Expand first-party audiences with deterministic identity resolution.

Identify high-intent consumers from verified ecommerce and behavioral activity.

Improve prospecting for Meta, Google, TikTok, CTV, and programmatic media.

Build Higher-Performing Audiences

Activate audiences built on real purchase behavior, browsing signals, and shopping intent.

Develop custom, lookalike, suppression, and retargeting segments.

Improve match rates using the Persistent.id identity graph and enrichment.

Power Omnichannel Activation

IP coverage on a significant share of records enables CTV, household, and cross-device targeting.

Activate across Meta, Google, TikTok, CTV, DSPs, email, CRM, CDPs, and clean rooms.

Improve match rates and deterministic resolution across digital channels.

Power Experian Marketing Services

Enrich CRM and CDP records with demographic, behavioral, transactional, and identity attributes.

Enhance segmentation with frequency, recency, spend, product affinity, and behaviors.

Improve personalization across email, display, social, direct mail, and CTV.

Improve Paid Media Performance

Increase precision with deterministic resolution over probabilistic models.

Activate privacy-compliant audiences across Meta, Google, TikTok, and DSPs.

Lower acquisition costs, higher conversion, and improved return on ad spend.

Consent-Based Website Intelligence

Identify consented website visitors in real time.

Capture and maintain auditable consent records.

Feed qualified visitors into marketing, identity, and activation workflows.

Enable privacy-first retargeting and customer journey optimization.

Why Persistent.id

Built for scale, accuracy, and privacy.

A proprietary identity graph, verified commerce intelligence, and consent-based collection, delivered however Experian’s teams need it.

275M+ U.S. consumer identities

A proprietary identity graph spanning the U.S. adult population.

Billions of web & commerce signals

Ecommerce, behavioral, and web activity refreshed continuously.

Deterministic identity resolution

Connecting fragmented signals into a persistent identifier.

Verified purchase intelligence

Real transactional activity tied to real identity, not guesses.

Privacy-first, consent-based

Consent captured and managed before data is ever activated.

Flexible delivery

APIs, batch files, cloud storage, and custom integrations.