The Identity Graph Powering Ecommerce Growth

Resolve IDs across channels. Activate audiences with precision.Built for scale, speed, and a privacy-first digital landscape.

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The

Identity

Graph

Powering

Ecommerce

Growth

Resolve IDs across channels. Activate audiences with precision.
Built for scale, speed, and a privacy-first digital landscape.

Learn more

Get started

275M+ US Consumers

4B+ Emails

5B+ Web and Intent Signals

The Identity Graph Powering Ecommerce Growth

Resolve IDs across channels. Activate audiences with precision.Built for scale, speed, and a privacy-first digital landscape.

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Data Enrichment

Turning basic customer records into actionable insights. By adding attributes like demographics and shopping behavior, brands improve segmentation, targeting, and campaign performance.

Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.

0M+

US Consumers

0B+

Emails

0B+

Events and Transactions

0B+

Web and Intent Signals

Demographic Layering

Append attributes like age, gender, income, and more to enrich customer profiles.

Behavior Signals

Track shopping habits like frequency, spend, and product interests over time.

ID-Resolution

Unify user activity across devices, browsers, and platforms into one profile.

Transactional Intel

Add real purchase data like cart value, transaction count, and brand loyalty.

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Persistent Data and Email Hygiene

Unified Data Hygiene

Combines offline standards like DPV, CASS, and NCOA with real-time email validation to clean and verify contact records.

Accurate, Actionable Profiles

Aligns physical and digital identities to remove duplicates, improve deliverability, and power better targeting across channels.

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Persistent ID Graph™

The Persistent ID Graph™ is a dynamic, privacy-safe identity resolution framework that connects user behaviors across devices, platforms, and ecommerce ecosystems. It enables brands to unify fragmented data into a single, persistent identifier—linking online and offline interactions, website visits, email engagement, and purchase history. Unlike static ID solutions, the Persistent ID Graph™ continuously updates with new signals, ensuring accuracy and relevance over time.

Unified Identity

Connects actions across devices and channels into one profile.

Real-Time & Compliant

Updates continuously with new signals, operated under our data minimization, consent-capture, and security standards.

Massive Scale

275M+ identities and billions of signals power precise targeting.

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Persistent Shopper™

Pet Product Buyers
Health & Wellness Consumers
Tech & Gadget Enthusiasts

Luxury Buyers
Subscription Box Shoppers
Deal Seekers

Cart Abandoners
High-Intent Shoppers
Recent Purchasers

Persistent Shopper™ Audiences use verified ecommerce signals to identify high-intent buyers, cart abandoners, and repeat shoppers. Built on real transactional behavior, these segments help you target consumers actively browsing or buying across verticals. Easily activate in your DSP, CRM, or CDP for ads, emails, or omnichannel campaigns.

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Data Activation

Persistent ID transforms fragmented data into enriched customer profiles, enabling precise audience segmentation and real-time targeting across platforms like Meta, Google, and CTV. With deterministic identity resolution, marketers can activate high-intent audiences, bridge online and offline data, and run privacy-compliant, performance-driven campaigns at scale.

Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.

Enrich Profiles

Turn enriched consumer profiles into ready-to-use audience segments based on real behavioral + transactional data

Behavior Signals

Push segments directly to major platforms: Meta · Google · CTV · Programmatic · More

Activate with Precision

Leverage deterministic data for highly accurate targeting better than probabilistic models

Bridge Online & Offline

Combine digital and real-world data for unified campaign execution

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Persistent PurchaseIQ™

Verified Purchase Behavior

Persistent PurchaseIQ™ provides real, individual-level buying data — not modeled intent — giving marketers access to true purchase behavior.

Powerful RFM Insights

Track Recency, Frequency, and Monetary (RFM) data like SKU-level transactions, spend, and frequency to understand buyer value and timing.

Precision Targeting

Use deterministic data to build high-performing audiences, improve ad performance, and increase ROI through smarter targeting.

Deep Demographic Layers

Enhance segmentation with buyer attributes like age, income, gender, net worth, and household presence for personalized messaging.

Cross-Channel Activation

Reach real buyers across channels with confidence, using insights that translate into omnichannel strategies and measurable lift.

Scale & Real-Time Coverage

Powered by millions of verified purchases and annual spend, and data from thousands of brands — all sourced from live, real-world commerce.

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IntentWave identifies anonymous website visitors so you can retarget high-intent traffic, recover lost leads, and boost ROAS without increasing ad spend.

Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.

Website visitor hits 'Accept'

By clicking 'Accept,' visitors provide explicit, documented consent to be marketed to — creating a clear, auditable consent record designed to support your clients' obligations under CCPA/CPRA, GDPR, and applicable state privacy laws.

Collect consented visitor data

View, sort and export all of your visitors data sets, allowing you to only market to customers that meet your ideal customer profile.

Start marketing to your visitors

Re-market to your high intent visitors with personalised emails, ad campaigns and more with increased accuracy.

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ConsentWave helps businesses build a documented consent practice - capturing clear, auditable consent records from website visitors designed to address disclosure and consent requirements under CCPA/CPRA, GDPR, and applicable U.S. state privacy laws.

Clear, customizable popups ask users for permission to collect data.

Consent is recorded and stored securely in real-time.

You can track, audit, and manage consent preferences at any time.

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Persistent

Company Overview

Persistent ID is a leading data technology company focused on powering privacy-first marketing solutions through consented, commerce-based intelligence. At the core of our offering is the Persistent ID Graph - an advanced, dynamic identity framework that connects web signals, ecommerce transactions, and behavioral data to real people across devices and platforms. We specialize in enriching 1st party data, resolving identity across fragmented ecosystems, and providing ready-to-activate audiences built on real shopping behavior. Our suite of solutions includes data enrichment, email and offline hygiene, digital targeting, and scalable identity resolution—all designed to help brands and platforms engage with precision while maintaining the highest standards in data privacy and compliance. With Persistent ID, organizations gain access to ethically sourced data and actionable intelligence that unlocks better marketing, smarter analytics, and sustainable customer growth.

Mission Statement

To deliver world-class data solutions that empower marketers and brands with precision, performance, and privacy, driven by ethically sourced, fully consented data. We are committed to setting the standard for responsible data practices while unlocking powerful insights and activation at scale.

About Us

At Persistent ID, we believe the future of data is built on trust, transparency, and technology. Our platform delivers world-class data solutions powered by user consent, enabling marketers, agencies, and platforms to access rich, high-quality insights without compromising privacy. From ecommerce transactional signals to identity resolution and data hygiene, we help organizations activate smarter, more responsible marketing across channels. Our mission is to set the standard for ethical data use while driving measurable results at scale.

Persistent

Redefining Competitive Advantage in Digital Advertising

Commerce

infrastructure, built over 25 years of execution.

Commerce

infrastructure, built over 25 years of execution.

Mission Statement

At Persistent, under Command Precision, our mission is to return control of data, insight, and performance to the businesses that create it. For too long, platforms like Meta Platforms and Google have built immense value by learning from our customers while limiting our visibility into how that value is created. We are correcting that imbalance. We equip marketers with a first-party intelligence layer that transforms their own customer interactions into clear, actionable signals, enhanced by AI and powered at scale. This enables better decisions, stronger performance, and measurable financial impact. Our purpose is simple. Give businesses the ability to understand and act on their data in real time, compete on equal footing, and drive growth with precision and confidence.

Merchant Resource Group is the parent company and operational partner behind the consent-to-commerce suite. We are not an

advisory firm. We build, fund, and operate the companies and technologies in our portfolio — from the ground up.

Vision Statement

Merchant Resource Group is the parent company and operational partner behind the consent-to-commerce suite. We are not an

advisory firm. We build, fund, and operate the companies and technologies in our portfolio — from the ground up.