Identity Graph360° consumer view
The Persistent.id Identity Graph
A unified, consented identity resolution ecosystem connecting people, digital identifiers and real-world signals.
Persistent Data Assets Scaling Ecommerce Growth
Validated consumer identities, connected digital identifiers and real-world behavioral signals, all under one license. A complete, consented 360° view of the consumer.
How we source it
EmailIPHEMCookieMAIDHow we source it
How we source it
Every identity in the PII Graph carries demographics, household & lifestyle, life stage & income and geographic attributes, so each person in an audience comes with a fuller profile.
Segments can be built from consumer attributes and from real-world signals in the Signal Network: web intent, commerce transactions, email engagement and behavioral signals.
Demographic attributes come from the PII Graph’s 289M validated U.S. consumer identities.
Household and lifestyle attributes sit on the same validated record as the person’s name, address and email.
Life stage and income are attributes on each PII Graph record, ready to use as segment filters.
The Signal Network adds audience and interest data from 1.1B+ events per day across thousands of websites and commerce sites.
Identity Linkage connects each person to their digital identifiers (emails, HEMs, cookies, MAIDs and IPs), so more of your records find a match.
Matches resolve to validated consumer identities, with standardized addresses and deliverable emails.
The PII Graph holds 289M U.S. consumer identities, each built on a validated name, address and email.
Billions of identity linkages tie hashed emails, emails, cookies and MAIDs back to one person, so a match on any one identifier reaches the rest.
Addresses are validated and standardized with AccuZIP, so records match on one consistent format.
Emails are checked for validity and deliverability with kickbox.
Each identity links to email, hashed email, cookie, MAID and IP, so the same person can be reached in every channel those identifiers serve.
MAIDs and cookies linked to one person let an audience follow them from phone to browser.
These are the connected identifiers in Identity Linkage, with 5B emails in the graph.
The Signal Network captures cross-device signals, tying activity on different devices to the same consumer.
With a license, all three assets work together: the PII Graph defines who, Identity Linkage says where to reach them, and the Signal Network says when.
Online activity resolves to a validated identity, which can then be tied to real-world signals such as commerce transactions.
Commerce transactions in the Signal Network show what a consumer bought.
Ecommerce activity is captured across thousands of commerce sites.
Web intent signals show what people look at before they buy.
Email engagement signals show who opened and interacted with email.
The Signal Network takes in 1.1B+ events per day across thousands of websites and commerce sites.