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Persistent Intent Signals™

Identity-Linked Behavioral Signals That Reveal Consumer Intent

Persistent Intent Signals™ provides granular, identity-linked digital activity that helps identify what individual consumers are actively viewing, researching, and engaging with online. Each observed activity can be connected to a Persistent Unique ID, creating actionable signals at the domain, product, brand, and category level.

Product-level detail

Identity-linked activity

Engagement depth

What Intent Signals Captures

The dataset captures timestamp, domain, the specific product or page viewed, brand, product and category classification, engagement signals, and activity counts — including product views, repeat visits, page views, and multiple visits within a defined period.

Granular Activity

Timestamp, domain, and the specific product or page a consumer viewed.

Classification

Brand, product, and category classification for every observed activity.

Engagement Signals

Product views, repeat visits, page views, and visit frequency.

Dataset Schema

Core Data Elements

Actionable signals at the domain, product, brand, and category level — all tied back to a persistent identifier.

Identity & Activity

Persistent Unique ID

Timestamp

Domain URL

Product Viewed / Page URL

Individual Activity Count

Intent & Engagement

Brand Classification

Product Classification

Category Classification

Product Views

Repeat Visits

Page Views & Visit Frequency

Turn Digital Activity Into Actionable Intent

Distinguish casual browsing from real interest, and act on the signals that matter most.

Product-Level Intent

Identify the specific products and pages consumers are actively viewing.

Brand & Category Interest

Understand engagement with particular brands, products, and categories.

Recency Signals

Determine when consumer activity occurred and prioritize recent engagement.

Engagement Intensity

Distinguish casual browsing from stronger signals such as repeat visits and multiple page views.

Individual-Level Activity

Connect observed engagement back to a Persistent Unique ID for deeper analysis and activation.

Intent Progression

Analyze repeated engagement that may indicate increasing consumer interest.

Act on intent as it happens

Turn granular, identity-linked digital activity into audiences you can activate today.

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