Persistent.id for Experian

Persistent Shoppers™

Identity-Linked Purchases Based on Observed Digital Behavior

Persistent Shopper™ is an identity-linked behavioral dataset designed to identify consumers demonstrating purchases across brands, domains, categories, and sub-categories. It connects observed domain activity to a Persistent Unique ID, providing a deterministic foundation for understanding where consumers are actively researching, shopping, and purchasing.

Deterministic identity

Cross-domain activity

Recency & frequency

What Persistent Shopper Captures

The dataset captures domain URL, last-seen timestamp, IAB category and sub-category, full category, IAB segment, individual counts, and event counts — with historical domain and timestamp activity associated with unique Persistent IDs.

Observed Domain Activity

Domain URLs and last-seen timestamps tied to a Persistent Unique ID.

IAB Classification

Category, sub-category, full category, and segment names for every signal.

Volume & Frequency

Individual counts, total event counts, and domain-level cross-domain counts.

Dataset Schema

Core Data Elements

A deterministic foundation for understanding where consumers are actively researching, shopping, and purchasing.

Identity & Activity

Persistent Unique ID

Domain URL

Timestamp Last Seen

Individual Count

Total Event Count

Intent & Classification

IAB Category

IAB Sub-Category

Full Category

IAB Segment Name

Domain-Level & Cross-Domain Counts

Turn Digital Behavior Into Purchase Intelligence

Connect observed activity to consented identity and act on where consumers are shopping right now.

In-Market Consumers

Identify individuals actively visiting relevant shopping and purchase-related destinations.

Brand & Category Intent

Understand interest across specific domains, categories, and sub-categories.

Recency Signals

Prioritize consumers demonstrating recent activity.

Engagement Intensity

Use event counts to understand frequency of observed activity.

Cross-Domain Behavior

Analyze consumer activity across multiple relevant domains and categories.

Historical Intent

Query historical domains and timestamps associated with Persistent Unique IDs.

Put Persistent Shoppers™ to work

Connect observed shopping behavior to consented identity across your marketing and activation stack.

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