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Persistent Shopper IQ™

Identity-Linked Commerce Intelligence Based on Observed Purchase Behavior

Persistent Shopper IQ™ is a transaction-level commerce dataset that connects observed consumer purchases to a Persistent Unique ID, enabling brands, platforms, and data partners to understand what consumers buy, where they buy, when they buy, and how much they spend — without relying solely on modeled interests or browsing behavior.

Transaction-level data

Verified spend

Persistent identity

What Shopper IQ Captures

Shopper IQ captures key transaction attributes including brand, product category, purchase date and time, order value, discounts, taxes, shipping, currency, and financial status.

Real Transactions

Observed purchases — not modeled interests or browsing behavior.

Brand & Category

Brand name, brand ID, and product category for every order.

Order Economics

Subtotal, discounts, tax, shipping, order total, and currency.

Dataset Schema

Core Data Elements

Transaction-level attributes linked to a persistent consumer identifier for analysis over time.

Identity & Transaction

Persistent Unique ID

Order ID

Brand Name & Brand ID

Product Category

Order Date & Timestamp

Purchase Details

Order Subtotal

Discount

Tax & Shipping

Order Total

Currency

Financial Status

Turn Purchase Data Into Actionable Intelligence

By linking transactions to a persistent consumer identifier, Shopper IQ enables analysis of purchase behavior over time.

Recent & Repeat Buyers

Identify consumers based on recency and purchase frequency.

Brand & Category Affinity

Understand the brands and product categories consumers purchase.

High-Value Shoppers

Build audiences based on actual transaction value and spend.

Lapsed Buyers

Identify consumers who previously purchased but have not purchased recently.

Cross-Category Insights

Understand purchasing relationships across brands and categories.

Competitive Intelligence

Identify consumers purchasing within relevant or competing categories.

Build audiences on real purchases

Connect transaction-level commerce intelligence to a persistent consumer identifier.

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