Persistent.id for Experian

Persistent Shopper IQ™ CPG

Identity-Linked Commerce Intelligence Based on Observed Purchase Behavior

Persistent Shopper IQ™ is a transaction-level commerce dataset that connects observed consumer purchases to a Persistent Unique ID, enabling brands, platforms, and data partners to understand what consumers buy, where they buy, when they buy, and how much they spend — without relying solely on modeled interests or browsing behavior.

Transaction-level data

Verified spend

Persistent identity

0M+

UNIQUE IDS

0M+

TRANSACTIONS PER MONTH

What Shopper IQ CPG Captures

Shopper IQ captures key transaction attributes including brand, product category, purchase date and time, order value, discounts, taxes, shipping, currency, and financial status.

Real Transactions

Observed purchases — not modeled interests or browsing behavior.

Brand & Category

Brand name, brand ID, and product category for every order.

Order Economics

Subtotal, discounts, tax, shipping, order total, and currency.

Field	Type	Example
Receipt
unique_user_id	string	usr_example_001
sha256_hashed_email	string (64-char hex)	86e0b9e56c17cc4d12387e1949b85053fbe73bc3ce5a1188713a9d300cc6133d
receipt_id	string (32-char hex)	348bc749c7065d04833fe493491a8abb
transacted_at	timestamp (UTC)	2026-02-15T14:22:00Z
basket_total	decimal (USD)	$14.28
Item 1
gtin_1	string	41192102073
product_name_1	string	Kellogg's Raisin Bran Crunch Original Breakfast Cereal - 15.4oz
brand_1	string	Kellogg's
manufacturer_1	string	Kellogg Company
iab_category_code_1	string	IAB22-cpg1-5-3-1
iab_label_1	string	Breakfast Cereals – High Fiber
quantity_1	integer	1
unit_price_1	decimal (USD)	$4.29
line_total_1	decimal (USD)	$4.29
Item 2
gtin_2	string	17800100328
product_name_2	string	Purina Dog Chow Complete Adult Dry Dog Food 44lb
brand_2	string	Dog Chow
manufacturer_2	string	Nestlé Purina PetCare
iab_category_code_2	string	IAB22-cpg7-1-2
iab_label_2	string	Pet Food – Dog
quantity_2	integer	1
unit_price_2	decimal (USD)	$9.97
line_total_2	decimal (USD)	$9.97
Period Summary
period_month	string (YYYY-MM)	2026-02
monthly_transaction_count	integer	4
monthly_total_spend	decimal (USD)	$38.23
Retailer
name	string	Walmart Supercenter
chain	string	Walmart
chain_id	string	walmart_us

Dataset Schema

Core Data Elements

Transaction-level attributes linked to a persistent consumer identifier for analysis over time.

Identity & Transaction

Persistent Unique ID

Order ID

Brand Name & Brand ID

Product Category

Order Date & Timestamp

Purchase Details

Order Subtotal

Discount

Tax & Shipping

Order Total

Currency

Financial Status

Turn Purchase Data Into Actionable Intelligence

By linking transactions to a persistent consumer identifier, Shopper IQ enables analysis of purchase behavior over time.

Recent & Repeat Buyers

Identify consumers based on recency and purchase frequency.

Brand & Category Affinity

Understand the brands and product categories consumers purchase.

High-Value Shoppers

Build audiences based on actual transaction value and spend.

Lapsed Buyers

Identify consumers who previously purchased but have not purchased recently.

Cross-Category Insights

Understand purchasing relationships across brands and categories.

Competitive Intelligence

Identify consumers purchasing within relevant or competing categories.

Build audiences on real purchases

Connect transaction-level commerce intelligence to a persistent consumer identifier.

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