Persistent.id for Experian

Persistent Shopper IQ™ Non CPG

Order level purchases from ecommerce storefronts, with the money split into subtotal, discount, tax, shipping and total.

Read true order economics, including what discounting costs, Compare basket size and discount depth across brands, Track a storefront's order volume over time, Separate paid orders from the rest on financial status

0M+

UNIQUE IDS

0M+

TRANSACTIONS PER MONTH

What Shopper IQ non CPG Captures

Shopper IQ captures key transaction attributes including brand, product category, purchase date and time, order value, discounts, taxes, shipping, currency, and financial status.

Field	Type	Example
sha256_hashed_email	string (64-char hex)	86e0b9e56c17cc4d12387e1949b85053fbe73bc3ce5a1188713a9d300cc6133d
order_id	string	6093423870130
brand_id	string	qzVBuVilIE
product_category	string	Fashion & Accessories
order_created_at	timestamp	2025-07-02 06:16:49
order_subtotal	decimal	395.00
order_discount_percent	decimal	0
order_total_tax	decimal	24.69
order_total_shipping_price	decimal	25.00
order_total	decimal	444.69
line_item_price	decimal	395.00
line_item_quantity	integer	1
line_item_total_discount	decimal	0
line_item_price_discounted	decimal	395.00
line_item_tax	decimal	24.69
product_taxonomy_level1	string	Apparel & Accessories
product_taxonomy_level2	string	Handbags, Wallets & Cases
product_taxonomy_level3	string	Handbags
product_taxonomy_level4	string	Shoulder Bags
product_taxonomy_level5	string	Mini Bags