Unlocking Audience Activation at Scale

IntentWave identifies the anonymous visitors, shoppers, and in-market consumers behind Zeta Global’s website traffic, then activates them everywhere ads run — no form fill needed.

289M+

Consumer Profiles

68+

Signals Tracked

58+

Data Points

The Process

From site visit to activation-ready audience.

A simple four-step flow turns anonymous traffic into deterministic, consented audiences — ready to retarget across every channel Zeta runs.

Step 01

Install the Banner or Connect Your Existing Tag

Drop in the IntentWave banner in minutes, or connect it to your existing consent banner. A single snippet covers the whole site with no developer lift, and consent preferences sync automatically with every downstream signal.

Step 02

See Exactly Who’s Visiting Your Site

Match anonymous traffic to real visitor identities in real time. See names, emails, and visit history with no form fill required — every session is logged and ready to activate.

Step 03

Enrich With Page Activity & Demographics

Layer in page activity, shopper behavior, and engagement signals, then add verified demographic and firmographic detail to every profile — building a persistent, continuously refreshed shopper profile.

Step 04

Automatically Retarget & Build Custom Audiences

Push audiences directly into Meta, Google, TikTok, and CTV, and build lookalikes from your highest-intent visitors. Retarget automatically — no manual list building required.