Overview
Persistent.id and IntentWave provide Zeta Global and LiveIntent with a privacy-first, deterministic behavioral intelligence layer that enriches identity resolution, expands audience creation, improves AI-driven marketing, and powers omnichannel activation. Together, both organizations can create new high-value audience products, improve campaign performance, increase customer acquisition, and unlock new recurring data and activation revenue streams.
Zeta Global
Enrich Zeta’s Identity Graph
Deterministic web behavior, purchase intent, and verified purchase signals enrich every profile.
Over 1 billion MAIDs and HEMs linked to PII, resolved across email, mobile, IP, phone, and household.
NCOA monthly-updated postal addresses linked to every identifier for richer AI-driven marketing.
Improve Audience Quality
Thousands of pre-built IAB audiences plus real-time web intent and shopper behavior.
Category affinity and domain-level behavioral audiences sharpen targeting.
Stronger signals improve acquisition and lookalike modeling.
Better Omnichannel Activation
Activate audiences across Meta, Google, TikTok, and CTV.
Extend reach through programmatic, email, SMS, and direct mail.
IntentWave becomes an additional first-party signal feeding Zeta’s activation engine.
Better AI Predictions
Purchase intent, recent browsing, and shopping frequency sharpen every model.
Product affinity and category propensity deepen behavioral signals.
Richer inputs improve recommendations and propensity models.
Customer Acquisition
IntentWave identifies anonymous website visitors in real time.
Surface consumers researching competitors and high-intent shoppers.
Zeta can immediately activate these consumers.
IntentWave Managed Services
Install the IntentWave pixel and build first-party, deterministic audiences.
Implement consent management and identify anonymous visitors.
Execute Meta, TikTok, Google, and CTV campaigns end to end.
Measure attribution and continuously optimize performance.
LiveIntent
Expand Email Identity
LiveIntent’s authenticated emails plus Persistent’s HEMs, MAIDs, IP, phone, address, and household data create a richer identity graph.
Better Email Monetization
Build behavioral, commerce, purchase intent, domain visitor, and vertical audiences using Persistent behavioral data.
IntentWave Consented Pixel Network
Consented website activity, product views, shopping behavior, and content engagement continuously refresh audience intelligence.
Publisher Monetization
Better audience segmentation and CPMs create more valuable audience packages and greater advertiser demand.
Email Retargeting
Identify website visitors, shopping behavior, and product interest, then activate those consumers instantly through email.