289M+
Consented consumers
68+
Enrichment attributes
58+
Purchase signals
A dynamic identity framework built on four interlocking pillars — offers, identity resolution, purchase signals, and email engagement, all rooted in consent.
Pixel Network
A consent-based pixel deployed across commerce sites captures authenticated events in real time.
Identity Graph
Deterministic linkages resolve people across email, mobile, IP, and household for durable identity.
Purchase Signals
Verified transactions and shopper behavior enrich audiences with real purchase intent.
Email Engagement
Authenticated email opens and clicks power consented, addressable reach across inboxes.
The Persistent Identity Graph
A consent-based pixel network captures authenticated events and transactions across commerce sites, credentialed and privacy-safe, feeding Zeta’s identity graph in real time.
Lightweight Pixel Deployment
A single tag drops onto any commerce surface. No SDK, no heavy integration — deployed in minutes and live immediately.
<script src="pxl.persistent.id/z.js"></script>
Authenticated Events & Transactions
Every logged-in event ties to a verified person — purchases, sign-ups, and engagement resolve to durable, consented identifiers.
Verified · person@zeta.example
Consent-First Architecture
Consent is captured, stored, and enforced at the identifier level — every signal carries a permission state Zeta can audit.
{ “consent”: “granted”, “scope”: “marketing” }
Real-time Graph Updates
Signals flow into the identity graph the moment they happen, keeping Zeta’s audiences fresh, accurate, and activation-ready.
Streaming · < 200ms latency
Our identity graph is powered by deterministic and probabilistic signals that resolve consumers across cookies, devices, and channels — giving Zeta a persistent, addressable view of every real person.
100MM+
US daily cookie-free linkages resolved to persistent identifiers.
18+
Hashed-email linkages per household for deep match-head coverage.
289M+
Consumers resolved across devices for cross-screen activation.
Four connected stages turn raw, consented signals into a durable identity graph that Zeta can activate with confidence.
01
Capture Consent
Explicit, permissioned consent is collected at the source and bound to every identifier.
02
Match & Link
Signals are deterministically matched and linked across email, device, and household.
03
Enrich Data
Verified transactions, behavior, and demographics enrich each profile with real intent.
04
Validate
Linkages are continuously validated for accuracy, freshness, and consent integrity.
Real purchase behavior — not proxies — powers audiences that reach the right consumers with relevance. Here’s what Zeta can do with Persistent shopper signals.
Build Custom Audiences
Assemble precise audiences from verified purchase behavior across categories and brands.
Reach Truly In-Market Buyers
Target consumers actively shopping now, based on recent transactions, not stale intent.
Activate Across Channels
Push signals to Meta, Google, TikTok, CTV, email, and direct mail from one graph.
Move Beyond Site-Only Data
See demand across the open commerce ecosystem, not just a single site or property.
Identify In-Market Consumers
Resolve anonymous shoppers to known, consented profiles ready for activation.
Improve Message Relevance
Tailor creative and offers to real category interest, lifting engagement and ROI.
Authenticated email activity is one of the strongest consented signals available. Zeta uses it to keep audiences fresh, engaged, and addressable across the inbox.
Email Open
Opens confirm an active, reachable person behind the identifier.
Link Click
Clicks reveal category and product interest for sharper targeting.
Engagement Recency
Recency scoring prioritizes consumers most likely to convert now.
Suppression & Hygiene
Continuous hygiene suppresses stale contacts and honors opt-outs.
A consent-based identity graph built on real commerce activity unlocks reach, accuracy, and durability across Zeta’s marketing and activation stack.
Precise Scale & Coverage
Reach hundreds of millions of consented consumers across the open ecosystem.
Deterministic Match Accuracy
High-confidence linkages reduce waste and improve attribution precision.
Real Engagement Signals
Purchase and email activity signal genuine intent, not modeled guesses.
Actionable Audiences
Turn signals into ready-to-activate segments for every campaign.
Continuously Refreshed Data
Always-on updates keep the graph current as behavior changes.
Enhance Existing Data
Layer consented enrichment onto Zeta’s first-party graph.
Activation Across the Ecosystem
Distribute audiences to every major channel and destination.
Proven Performance Lift
Deterministic identity drives measurable gains in reach and ROI.